The Modern Workforce, Part III: A Changing Culture of Work

Gigaom Research and Adobe continue to explore how IT is supporting the needs of the modern workforce.

Author Stowe Boyd of Gigaom Research has continued his analysis of the results of two global surveys, sponsored by Adobe and executed by Gigaom Research: one survey  studied the vanguard of the modern workforce (workers ages 18 to 34) and the other surveyed IT decision-makers.

In this final installment (3rd of 3) of our recent series on workforce research, Boyd highlights the changing nature of work and the shift to a more mobile workforce. He delves into how mobile affects work-life balance with the shift toward an always-on, work-anywhere culture. The report also addresses the way this new workforce communicates, showing a new level of interaction and collaboration among partners and customers.


Key Takeaways

  • The modern workforce is more mobile than ever, causing changing patterns of work and communications, and changing work-life balance. Those changes are creating something called the 3D workforce, which is distributed, discontinuous, and decentralized. With 34% of young workers working outside the office and 37% working after hours, the need for mobile collaboration and contextual tools is evident. Through this research study, Gigaom found that well over half (62 percent and 55 percent, respectively) of IT decision-makers were working with the tools needed to support this new 3D workforce.
  • The modern workforce , and IT departments, are largely in sync on communication and collaboration objectives. Both cite increasing productivity as the top priority: 42% of IT and 32% of vanguard workers. IT decision-makers also placed increasing worker productivity as the highest communication and collaboration objective, and this must be a continued priority.
  • The surveys suggest that the nature of management and leadership is shifting. The workforce is in a slow transition away from the traditional, authoritarian organization culture toward today’s consensus-oriented, mainstream entrepreneurial culture, with higher degrees of autonomy for individuals and small teams. This forces management itself to become more agile and flexible, and leaders must adapt to and support an emerging form of new leadership and a shift from leadership to ‘leanership’, which is preferred by 33% of workers. This is where everyone in the company can take a leadership role in a project, a campaign, or a product rollout.

Boyd’s report showcases the shift from a traditional workforce to a 3D workforce and how management and leadership must make adjustments to work effectively with this new workforce. It also confirms that the goals of the IT decision-makers and the modern 3D worker are aligned when it comes to placing employee productivity at the forefront. Finally, it highlights the adjustment companies must make from a traditional leadership structure to a now-preferred leanership model.

For a preview of the full report, and to download it now, please click here.

To see how Gigaom Research benchmarks the new normal, and for links to all 3 Stowe Boyd reports: please click here.

Source: Adobe Document Cloud Team