Adobe Creative Design
[Adobe] The four creative trends that will define marketing in 2026
Adobe’s new 2026 Creative Trends Report, driven by the visual and research expertise of Adobe's Content team, identifies the top creative themes shaping next year’s visual culture and shows you how to use them across your own channels.
The trends that will define marketing in 2026 come down to a common idea: people want content that feels human, content they can touch, taste, hear, and feel — content that sparks connection, encourages play, and is grounded in local culture.